A ráido na net pode gerar novos modelos de negócio?

«The panel also featured audience participation that displayed the type of innovation typical of the Internet radio ad landscape. Spacial Audio's Rockie Thomas, a moderator from an earlier panel, argued that Webcasters have "basically been approaching [advertising] too much like a terrestrial product" with ad spots that are too long for the Net radio audience»

fonte: http://www.kurthanson.com/archive/news/050306/index.asp