O MySpace substitui a rádio

«In the absence of radio play, garage bands all across America are establishing a presence on MySpace, a social-networking site popular with young adults. According to MySpace, more than 240,000 artists of every kind -- from unsigned amateurs to international rock stars -- are using MySpace as a way to market themselves and build a fan base. Artists are using the site to build massive social networks and spread the word about upcoming shows and CD releases. Startup bands like My Chemical Romance have launched careers exclusively through MySpace, collecting more than 100,000 fans through the service. As the seventh most popular domain on the internet in terms of pageviews, according to February numbers from comScore Media Metrix, MySpace gives bands the chance to be seen and heard in a way never before possible. Traditionally, bands toured cities and played dive bars to create buzz about their music. But with MySpace, bands can host demos of their songs, announce shows and connect with fans without spending weeks on the road. (...) "It's a medium where people can go and hear new music and develop an attachment to the band," said Miller. MySpace is aimed at teenagers. It claims more than 15 million members, and even established acts like Weezer, Beck and Billy Corgan are starting to realize the potential of social networking.»

fonte: «Bands Embrace Social Networking» Wired, 18/05/05, david Cohn