Procurar nichos com o HD e a net

«Clear Channel Radio recently unveiled niche programming initiatives that will take advantage of both online and HD formats. The initial targeted content plays will be catered towards auto racing fans and the gay and lesbian communities. Early advertising interest has come from big-name brands like American Express, AOL, and New Line Cinema, and other targeted plays are scheduled to follow. "Our listeners represent a wide range of lifestyles and interests, and they expect content on their terms," said Evan Harrison, executive vice president of Clear Channel Radio. The auto racing initiative, called Race Day, includes NASCAR-related news, stats, schedules, exclusive photos, and behind-the-scenes information. The concept, which is tied into a Fox terrestrial radio station and companion website, will feature online, podcast, and streaming radio content. (...) In a similar fashion, Clear Channel is also spinning Pride On Demand, an initiative that will be programmed by members of the gay and lesbian community. (...) Pride On Demandis currently accessible on-demand or via streaming formats within 12 markets, and a number of HD2 multicasts will carry the show in Chicago, Hartford, Miami and West Palm Beach.»

fonte: «Clear Channel Spins Niche, Multi-Format Programming», Digital Music News