Slacker, a nova next big thing do audio streaming?

«(...)The ad-driven beta program at www.slacker.com resembles Pandora. But when the full-fledged release becomes available in early summer, Slacker will have several components. Slacker was founded by former chief executives of Musicmatch and Rio, so it is only fitting that Slacker will offer a free software player, like the once-popular Musicmatch Jukebox, and sell a portable iPod-like device, like those Rio made. One twist is that, like Last.fm, the Slacker jukebox will enhance the radio stream by paying attention to the songs you choose. (D.J.’s will aid in programming as well.) Another twist is that, in addition to MP3s, the portable player will carry personalized radio streams that will be automatically freshened. For $7.50 a month, users get access to more features, but even if you do not pay, you will be able to buy the portable device and have access to free — though ad-rich — radio streams. Most radically, sometime this year Slacker says it will introduce a satellite receiver dock for the portable player. The Slacker team plans to blast individual song files to listeners from a satellite several times an hour. As each song is sent, the player itself will determine whether the song is a good fit for its particular user. If so, it will be saved. If not, it will be rejected. Because of the controversy over royalty rates, and because of its unique portable properties, Slacker made its own licensing deals directly with the four major music groups plus several hundred independent labels. Last.fm recently announced content deals with the Warner Music Group and EMI for tracks on its new, ad-free $3-a-month premium radio service.»

fonte: «A Radio Station Just for You», NYT, By WILSON ROTHMAN, March 29, 2007