Transistor kills the radio star?

Um carro com acesso directo à internet

«Remember when I said internet in your car may come sooner than you think? Well guess what, Chrysler is saying it will be the first car company to provide in-car Internet access - availability will come later this year.

The third-largest U.S. automaker will have the capability added to existing vehicles by dealers beginning this year, and later will be factory-installed on the assembly line.

The Washington Post is reporting that Chrysler will use a cellular signal and a mobile phone account to give passengers access to the web.

"We want to make the radio itself a WiFi port," said Frank Klegon, Chrysler's product development chief.» (Orbicast)

Mark Ramsey: «"The radio" is a technology device which will transform according to the capabilities of technology, assuming those capabilities are consumer-based. There is no necessity that any of these capabilities will have anything whatsoever to do with your station. Instead, these capabilities will be driven by the desire of consumers to be empowered - to control their entertainment and information experience - to have more fun in more places and to solve whatever problems they face on the open road. (...)So the strategy for your station is to think beyond the radio. You are not "the radio," you are an entertainment brand which distributes across multiple channels and has (hopefully) deep relationships with clients and hundreds of thousands of listeners

0 comentarios