Blogia
Transistor kills the radio star?

O DAB pode acabar como o betamax e o video (GB)

«Digital audio broadcasting (DAB) may end up to radio what Betamax was to video, warns a report published today. The report, by media and telecoms specialist Enders Analysis, said the launch of the second national commercial digital radio multiplex, headed by Channel 4, might exacerbate the problems rather than solve them, and warned that media regulator Ofcom would face a public outcry if DAB failed. Enders Analysis added that the high cost of DAB transmission and slow growth in revenue had combined to undermine confidence in the new medium and led to the closure of a string of national digital stations. Today's report urged the radio sector to "stop continually beating its chest in public about the wonders of DAB and instead partake in an honest industry debate about the future of the platform". "The exodus of stations from the DAB platform is starting to look like a stampede," said the Enders report, written by Grant Goddard

«Digital sets are at risk of becoming obsolete unless sales pick up, industry analysts warned yesterday. That would mean they follow a host of other gadgets - such as Betamax video cassettes and mini-disc audio players, which were bought by millions but are now mere curiosities. Although 6.5million digital radios have been bought since 1999, it is not enough for broadcasters to recoup their costs.  And unlike in TV, there is no Government approved timeline for an analogue switch-off.  The problem seems to be that despite the huge investment in Digital Audio Broadcasting (DAB) by commercial stations, many of us are sticking to our old-fashioned analogue sets. Companies are now scrapping digital stations because the number of listeners is too small to justify their running costs. In recent months, longstanding outlets Groove, Oneword and Core have all been been taken off the digital service. »

0 comentarios