Há futuro se a rádio se tornar noutra coisa (um fornecedor de conteúdos)

«Play to the available audience because the next generation is busy on their cell phones and iPods. Don't try to aim for the generation you need so badly -- the one you let get away by doing nothing to fill their needs for the past ten years. The result: Gen Y has no strong attachment to radio and isn't likely to get one.

But...
Can radio be saved by becoming a content provider for the Internet and for consumption on mobile phones and devices?
You bet.
And that's why I am so optimistic about the future of radio-produced content away from the terrestrial signal. But radio people hardly know about the preferences of this elusive generation. I get emails every time I write about them from angry broadcasters who think Gen Y is the enemy. No, you are the enemy -- you've proven to be your own worst enemy.
They are not. They are your future business because terrestrial radio will never again be a growth business.»

fonte: Jerry del colliano, The Inconvenient Truth About Radio 14/01/08