«A internet não compete com a rádio»!

(uma visão optimista...)

«Bob Pittman may be known to most of the world as an Internet visionary, but he was a broadcaster first and he told the NAB Show Radio Luncheon yesterday that it is frustrating to hear people talk about radio as if there’s something wrong with the business. “Radio is mobile, it’s easy to use, it has a lot of choice,” Pittman said. Repeating comments we’d heard him use previously when talking about new media, he said what makes a great consumer business is convenience and brand – and “radio wins on both counts.” The one-time radio programmer noted, “I think there are probably no better brand builders in the world than radio programmers.” Despite all of the hype about the Internet replacing broadcasting, Pittman, who is currently an investor in radio and TV groups as well as new media, insisted “the Internet is not television or radio.” People still turn to broadcasting for entertainment, while they use the Internet to manage their lives.» fonte: Pittman: Internet does not compete with radio and television, RBR 15 April, 2008