«Satisfazer as necessidades dos ouvintes em formas novas e excitantes»

«It must be NAB's role as a lobbying arm that predisposes it to see PR as a hammer and every challenge as a nail. You don't reinvigorate by saying you will. You reinvigorate by doing what's reinvigorating. When that happens, you don't need to "remind" listeners of anything. Nobody wants to be "reminded" of stuff they already take for granted. They want to hear about what's new. And that, my friends, is radio's true challenge. Radio can make much more headway with its audiences in a new media world by grabbing opportunities which satisfy listener needs in new and exciting ways. This is what CBS did with last.fm. This is what Radio One did in its dive into social networking.» Mark Ramsey