A rádio está a perder investimento nos EUA
"Despite inventory reductions and the promise of digital radio, the radio business will still lose share to local cable and outdoor over the next five years, according to PricewaterhouseCoopers' Global Entertainment and Media Outlook, released Wednesday.
(...) According to PwCs report, radios share of radio/localcable/out-of-home advertising fell to 63.3 percent last year from 68.4 percent in 2000. The medium has also drawn significantly less political advertising over the years. As a result, by 2009, radios share of advertising will drop to 58.4 percent.
O texto todo.
(...) According to PwCs report, radios share of radio/localcable/out-of-home advertising fell to 63.3 percent last year from 68.4 percent in 2000. The medium has also drawn significantly less political advertising over the years. As a result, by 2009, radios share of advertising will drop to 58.4 percent.
O texto todo.
0 comentarios