Mais uma tentativa de cobrar por um podcast

«I have seen the future of radio - and its name is Danny Baker. The BBC London presenter, former Radio 1 DJ and one-time saviour of the TV chatshow has his own daily podcast - and hundreds of thousands of people are downloading it, writes John Plunkett. It's called the All Day Breakfast and you can find more about it here. Who needs the BBC or commercial radio when you can stick your own show on the web? No-one. In a conference hall packed with industry executives who rely on talent to pull in the listeners, you can almost taste the fear. No wonder Baker joked on his show that the podcast was the "noose around the neck of radio that would pull it slowly to its death". Baker says he was only joking. The interesting thing is that Baker records his daily podcast while still presenting a show for BBC London. What does the BBC think of it? Baker puts his fingers in his ears and starts humming. I think he means they ignore it. "I have been told as long as you are not charging for it, it's not a problem," said Baker. But the problem is he is going to start charging for it - around £2 a week. 270,000 listeners at £2 a pop? Wow. Big money. It's almost as much as Jonathan Ross gets. "They have said we would have a problem when you start charging for it but that's okay because I'll have a problem when I start charging for it as well - why would I want to go to work?" And it's not only Baker who is going it alone. Paul Myers, chief executive of podcast download company wippit.com, which hosts the All Day Breakfast Show, says Baker is the first of a "long queue of presenters who are leaving traditional radio to go and do their own thing". "The technology is there and the means of distribution is there. Now you can do your own thing, you can do it legally and you can build a fanbase [worldwide]".  I can feel the fear building in the room once again, and a whole heap of admiration (sprinkled with envy) for what Baker has done. (...)»

fonte: «Radio Festival - live from Cambridge», Guardian Unlimited, By Chris Tryhorn / 10/07/07