Rádio digital preferida a televisão nos telemóveis

"Os ingleses estão mais interessados em ouvir rádio digital do que assistir televisão nos telemóveis. É o que diz uma pesquisa da British Telecommunications e da Virgin Mobile publicada no Media Guardian. Os utilizadores assistem em média a 66 minutos por semana de televisão nos telemóveis. O tempo dedicado a ouvir rádio é maior - 95 minutos semanais" (via Meios e Publicidade).

Comentário: Não me admira: a questão da visualização das imagens nos pequenos ecrãs dos telemóveis é um problema; o outro é que se a rádio perde o exclusivo da portabilidade não perde o da acumulação: são muitas as situações em que não é possível ver televisão, por estar a - por exemplo, conduzir.

Excertos do texto do Guardian ("Mobile TV is not a turn-on, BT trial finds") de 13/1/06: "Mobile phone users are more interested in listening to digital radio through their handsets than watching mobile television services, according to research unveiled yesterday, and are only willing to pay about £5 a month for the privilege of catching up with their favourite shows on a phone’s small screen.

The first major British trial of real broadcast mobile television was carried out by BT and Virgin Mobile among 1,000 users within London’s M25 motorway. The results showed that while 59% rated mobile television as appealing or very appealing by the end of a six-month test, 65% said the same about digital radio. In terms of actual viewing and listening time, users watched an average of 66 minutes of television a week on their phone but listened to 95 minutes of radio. (...)

The first major British trial of real broadcast mobile television was carried out by BT and Virgin Mobile among 1,000 users within London’s M25 motorway. . (...)

While companies such as Vodafone and 3 are already offering mobile television, it uses up space on their expensive 3G networks and if 3G became very popular it could quickly clog up the airwaves, potentially leaving callers without a signal. The service that BT has developed, and which it hopes to sell to mobile phone companies across the world, uses a portion of the digital radio spectrum. So as well as live television stations revamped for mobile TV, handsets with the right receiver can also get digital radio stations.

As a result, the service may provide a new lease of life to radio companies as broadcasts over mobile phones also introduces the potential for interaction. Listeners would be able to press the equivalent of their TV’s red button on their phone to get involved in radio quizzes and polls or to download music tracks.

This Christmas, for instance, digital radios were again one of the top sellers among electrical goods. Part of the attraction of radio over mobile TV is also, she admitted, that "there are a lot of times in your daily life when it is not practical to look at a TV screen".»