O consumidor ciborg e o ouvinte antisocial
«(...) the iPod isn't simply an updated Walkman. It's an entirely new beast: a revolutionary device that transforms listeners into "cyborgs" through a process he calls ''technotranscendence'" Unlike the Walkman, the iPod taps into a "hybrid entertainment matrix," in which functions like random shuffle are a key construct, not just a convenient marketing hook» (Kahney, 2005: 139).
«The New York Times complained, the iPod has transformed Manhattan into an island of 'zombie-like robots .,. the only sign they are not quite human: two white wires that run from their ears into their clothes, just below the neckline, as distinctive as the bolts in the Frankenstein monster's neck'.» (Kahney, 2005: 143)
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