Publicidade na net ameaça meios convencionais

«WOOD and the 1,300 other commercial television stations in the U.S., much like newspapers and magazines, are under attack as new technologies roil the industry. The Internet, in particular, is sucking away both viewers and advertisers... "The picture has changed. Total local broadcast revenue fell 9% in 2005 to $16.8 billion, according to theTelevision Bureau of Advertising. The chief culprit: Big advertisers cutting back budgets or moving to the Web...

"Local stations are suffering a full-fledged identity crisis. Networks used to need them to broadcast shows. But 85% of U.S. households now receive TV via cable or satellite, and the Internet is a fast-emerging competitor. As TV companies allow people to watch shows whenever they want — on iPods, on-demand cable services and network Web sites — local stations are apt to endure even more losses...»

fonte: wall street journal, via http://www.kurthanson.com/archive/news/061206/index.asp