O conceito de «passive audio entertainment »

«Any rational view of radio's future - and I'm talking 5+ years out here - will conclude that Talk Radio will be a more important piece of the pie than Music Radio. That's because of the infinitely expanding choices for passive audio entertainment which are just over the horizon mixed with the growing demand from listeners to experience music audio with customization and control. But Talk is a different story. Because Talk is about talent and talent is - now and forever - scarce and expensive»