Redefinir ou reinventar a rádio?

«I like what RAIN publisher Kurt Hanson wrote the other day when he said the answer to radio's problems is simple -- redefine "radio".

Kurt credits consultant Walter Sabo with pointing out that stand-alone FM radio stations were not allowed to join the NAB as recently as the 70's because they weren't considered "radio".

See, we don't just make stupid assumptions today. We've got a lot of experience in that department.

Kurt's point is worth thinking about: "In 2008, if you define 'radio' as AM, FM, satellite and streaming (both AM/FM stations and Internet-only radio properties like LAUNCHcast and Pandora and a panapoly of others), then, once again, radio is healthier and more vibrant than it has ever been".

I'd add mobile content and podcasting to the mix and call it all "radio", too.

Yes, throw satellite in there, as wel. Mel's a radio guy. Ask any XM or Sirius subscriber what they are listening to in the car and they'll say -- radio.

Call it all radio.»

fonte: Jerry del Colliano, Redefine Radio -- Don't Reinvent It 4/02/08 Inside Music Media