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Transistor kills the radio star?

«O futuro está na venda de relações»

The future is in relationship selling.

That is when the medium has a personal relationship with the advertiser.

And the medium has a personal one-on-one relationship with the listener or viewer.


Audiences don't hate commercials. They hate the advertising with which many companies choose to bombard them. But one day a year -- everyone loves commercials.
(Jerry Del Colliano)

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