A rádio deve procurar o video

diz o presidente da Bridge Ratings:

«"Traditional radio should heed this development," Bridge wrote of the latter prediction. "Just because radio has specialized in audio content for 100 years, doesn't mean it can't and shouldn't develop video to complement their brands. And with that will come a new stream of revenue. CPMs are much more lucrative with video on the net." Also, he believes, advertising in digital venues will become more contextual; small-screen devices will have limited appeal as a media platform; and marketers will make some mistakes as they move into new digital spaces.»

fonte: «Bridge: Radio Should Heed Digital Video Online», 4/01/07, RWOnline