A industria musical descobre o podcast?

«After two years of hesitancy, the music industry is finally taking its first steps toward embracing podcasting. When podcasts attained prominence in 2004, amateurs and advertisers alike heralded the downloadable audio programs as the next step in the evolution of broadcasting. But they have failed to make headway in one key area: music programming. For a variety of reasons -- including fear of piracy and the need to be paid -- the major record labels and music publishers that control the rights to about 75% of the commercially released music in the U.S. have refused to make deals that would allow songs to be used in podcasts. Consequently, podcasts have been blocked from using this music, at least legitimately. That has stopped music-oriented radio programming from being available as podcasts. That is starting to change. San Francisco-based Rock River Communications Inc. has struck some of the first deals to license major-label content for podcasts. Rock River, which specializes in making the mix CDs sold at the check-out counters of retailers like Gap Inc. and Williams-Sonoma Inc.'s Pottery Barn, is creating a series of promotional podcasts on behalf of corporate clients including DaimlerChrysler AG and Ford Motor Co. (...)»

fonte: «Music Industry Changes Its Tune on Podcasting», Wall Street Journal, By ETHAN SMITH, January 2, 2007; Page B4

«Commercial radio stations in Britain are close to signing a deal with a major music rights organization to allow portions of music played on the airwaves to be included in podcasts. Under the deal, The Guardian reports, radio stations would be able to podcast up to 30 seconds of music tracks in the proposed deal with PPL, the UK royalty collection company that represents 3,500 record labels and over 40,000 artists. The one-year deal would cost commercial radio companies a total of around £100,000 ($193,000). Radio stations would also have to work with a variety of other licensing fees, which would bring the estimated costs of podcasting to about £210,000 ($423,000). Radio stations in the UK already pay between 8- and 12 percent of their revenues to cover licensing fees. A consortium of commercial radio stations has agreed to share the costs.»

fonte: «Music Podcast License Deal May Be Near For British Commercial Radio», Posted by David Kaplan, 05 Jan 2007 (Paidcontent.org)