O impacto dos LAD nos carros
According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:
«iPod/Portable MP3 player usage has the greatest impact on over-the-air radio listening at home. Among those who report spending less time listening to over-the-air radio due to time spent with their iPod/portable MP3 player, nearly two-thirds (65 percent) report less radio listening specifically at home; nearly half are listening less in the car (49 percent). (pág. 17)
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