A escuta wireless

«(...)

Major hurdles still exist. For instance, despite the industry's huge technological advances, it is still essentially music played through a computer. While companies like AOL, Yahoo and others have been successful at targeting the so-called at-work audience, the industry has yet to encroach on the radio's traditional sweet spot: the car. If mass wireless Internet access emerges in major cities across the country, it could be a watershed moment for the industry. Portable Internet radio would be available via everything from cellphones to dashboards, attracting more advertisers. As it stands, the advertising industry for Web radio is estimated to be roughly $500-million (U.S.) for North America, but at least 80 per cent of that comes from ads on websites of AM and FM stations. Commercial revenue from music streaming makes up less than one-fifth of that amount. The biggest hurdle of all could be the looming battle over royalties. "The end-game is that unless the royalties change, webcasting is pretty much done in the U.S. Kaput," Mr. Cuban said. "That's a shame because streaming music to the office is a better opportunity than video. People can -- and will -- listen to music at work." (...) The music industry may be forced to develop a global system of compensation, Mr. Kennedy said. "I think in 10 years, Pandora will be listened to in the car, while you're jogging . . . and wherever else people listen to music," he said. "And that will be following the growth of wireless broadband to ubiquitous form."»

fonte: «Everyone's on the same wavelength now», GRANT ROBERTSON, 10/03/07, Globe and Mail Update