Diagnosticos negros 23 de febrero de 2008 - 15:18 - 3.0 O segundo choque «After years of reaping the benefits of consolidation and cost-cutting, radio is in desperate straits. According to the Future of Music Coalition, the amount of time Americans spend listening to the radio is at a 27-year low and the number of listeners has dropped 17 percent in the last 13 years. Broadcast radio faces challenges from satellite radio companies for listeners, from the Internet for advertisers and even from automakers who are making it increasingly easy for drivers to turn their car stereos into mirror images of their iPods and skip the radio altogether. Cutbacks haven’t worked out so well, serving only to speed the exit of listeners and making it harder to maintain smaller and smaller profit margins. Increasingly conservative playlists have made radio less essential to even the most casual of music fans, who don’t feel like they’re missing anything if they don’t listen every day since the same 10 or 15 songs are in heavy rotation for a month or longer.» Facebook Twitter Whatsapp Email
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