Ouvintes de rádio satisfeitos nos EUA

«A new survey from audio strategy firm hear2.0 finds that the vast majority of terrestrial radio listeners are satisfied with the job that the medium is doing. One thousand radio listeners between the ages of 12 and 54 were surveyed, with 74 percent saying they were satisfied by what radio has to offer.

Hear2.0 EVP Harve Alan said, "Given that some media prognosticators claim radio is dead or dying, we were pleasantly surprised at just how strong radio is; even with the youngest age groups." He added, "With only one format falling below 70% satisfaction and despite ongoing challenges from new media the American public still loves their terrestrial radio.  This research illustrates the power of radio to entertain, inform, and satisfy."»

fonte: «Study: Radio Listeners Satisfied», FMQB, 7/6/06