contar com telemóveis e iPods para as audiências

«Nielsen Media Research said Wednesday (June 14) that it would integrate TV and Internet measurement, add ratings for viewing on such portable devices as cell phones and iPods, and gave a firm date of 2011 for the end of paper diaries in even the smallest markets. (...) Nielsen's multifaceted approach will begin to answer many of the questions that are swirling around the industry these days, which is being reinvented around the digital revolution in video. One of the most intriguing is the integration of TV and online measurement, by tracking video programming delivered on the Web through its Nielsen//NetRatings unit, and adding the Internet to its People Meter sample that will give the industry what could be its first comprehensive look at viewing on TV and broadband(...)»

fonte: «Nielsen Ratings To Add Net, Cell Phones, iPods» June 15, 2006,Paul J. Gough, The Hollywood Reporter