74% dos utilizadores iPhone ouvem musica (iTunes)

«Tuesday, M:Metrics, a measurement firm that studies mobile media, has released a survey of iPhone users six months after the device was released to long lines and nearly unending fanfare. The results, from a January survey of more than 10,000 adults, are somewhat dramatic. 84.8 percent of iPhone users report accessing news and information from the hand-held device. That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those poor saps with Blackberries and devices that run Windows. The study found that 58.6 percent of iPhone users visited a search engine on their phone, compared to 37 percent of smartphone users in general and a scant 6.1 percent of mobile phone users. The market for mobile video once seemed like a non-starter in the United States. Well, 30.9 percent of iPhone users have tuned into mobile TV or a video clip from their phone, more than double the percentage that have watched on a smartphone. Finally, 74.1 percent of iPhone users listen to music on their iTunes-equipped device. Only 27.9 percent of smartphone users listen to music on their phone and 6.7 percent of the overall mobile-phone-toting public listens to music on their mobile device.» March 18, 2008,  7:41 am iPhone Users Love That Mobile Web By Brad Stone