A dificuldade de saber o que eles querem

«But today, "media r us." Media are people. People aggregating and collaborating and interacting and discovering and discussing - wherever they want, wherever they can. Media are no longer radio and TV and print. When the audience, not the broadcast-industrial complex, is the media, then where does radio fit in? What is our role in this new math?It is not simply to add the Internet to our solutions and call it a day. It is to fundamentally reconsider the world from the perspective of the consumer, the listener - not from the perspective of the broadcaster. In other words, it’s not about what you want, it’s about what they want. And it’s about what you have that uniquely fits into what they want. I have yet to see any major radio organization consider the world from this perspective. But that’s going to have to change.»

fonte: RAMSEY, Mark «Media r Us» Hear2.0, 28/5/08