Os planos da Media AUdit/Ipsos se...

«If the Media Audit/Ipsos Smart Cell Phone measurement system is selected by the radio industry for radio ratings, the largest Designated Market Areas (DMA) will be the first to be surveyed. The company is currently conducting tests of the system in Houston.

The tests are the lead-up to the full market test, and the company will start recruiting for the full market test in the fall. The results of those tests will be released this winter. If The Media Audit/Ipsos system is selected as the electronic radio ratings service, New York, Los Angeles and Chicago will be the first three markets to be surveyed after the completion of the full market test in Houston. The company plans to provide the service to 12 markets in 2007 if adopted.

The Media Audit/Ipsos system uses a Smart Cell Phone to capture the ratings data, so there is no hardware to manufacture for listeners to carry»

fonte: «Media Audit, Ipsos Plan First Measured Markets», Radio Currents Online, 7/8/06