O streaming pode dar receitas

«NEW YORK -- January 17, 2008: "Can a different revenue stream start and sustain a radio rebound?" asks CL King & Associates analyst Jim Boyle in a note released Thursday. Yes, he says, if radio starts "monetizing the P1 listener."

King notes that radio groups are now making 2 percent-3 percent of their revenues from the Internet, but says, "that hasn't stopped 2007 from being a down year."
He goes on, "So what else is out there? We would strongly recommend that radio look to the second of its two constituencies. Not just its advertiser, its audience!" Boyle says he'd like to see radio offer "small local content and branded items" to P1 fans. "Consumers have become highly trained by eBay, iTunes, Amazon, and others to frequently purchase impulse or planned items via the ease of well-established micropayments," he writes.
He writes, "Radio should establish a second revenue stream or resign itself to being the 'new newspapers.'"»

fonte: «Analyst: Radio Should Look To Listeners To Solve Revenue Woes», Radio ink, 18/1/08