A rádio é má para a indústria discográfica, diz estudo dos EUA

Já que «While it seems likely that radio broadcasters can have a profound impact on the success of individual sound recordings, it does not appear, as Sidak and Kronemyer have commented, that anyone has empirically examined this proposition» (pág. 4), Stan J. Liebowitz, da School of Management, University of Texas at Dallas,  estudou e chegou à conclusão de que «The analysis above provides evidence that radio play is negatively related to the overall level of record sales and that the size of the negative impact is large. This implies that radio play is largely a displacement for the sales of sound recordings, a result that seems at odds with most conventional thinking» (33) e que «The negative impact of radio on record sales only exists for music broadcasts and not for talk radio, which is consistent with a view that listening to music on the radio is a close substitute for listening to music on sound recordings» (34), propondo «With a full property rights system in place, record companies could control how frequently their records were played and extract payments from radio broadcasters, or they might make payments to broadcasters as the case might be. A complete market solution would have a set of rights like the one between the television and movie industries. Record companies would be able to enter into whatever contracts they wished, including restricting the playing of songs to particular stations in particular localities» (35).

«Don’t Play it Again Sam: Radio Play, Record Sales, and Property Rights», Janeiro, 2007 (via NetFM)