A perda de ouvintes na rádio convencional

Citações de um artigo do New York Times:

«The radio industry keeps losing people like Danny C. Costa, a senior at Boston University who grew up listening to radio in New York and New Jersey. For the last few years, Mr. Costa has tuned out radio in favor of Web sites where he can get access to downloads or videos he heard about from friends. He prefers these to the drumbeat of the Top 40. He burns his favorite songs onto CD’s or copies them onto his iPod. “I just sort of stopped listening to radio, because I had access to all this music online,” Mr. Costa said. While more than 9 out of 10 Americans still listen to traditional radio each week, they are listening less. And the industry is having to confront many challenges like those that have enticed Mr. Costa, including streaming audio, podcasting, iPods and Howard Stern on satellite radio».

« The amount of time people tune into radio over the course of a week has fallen by 14 percent over the last decade, according to Arbitron ratings.   

«Larry R. Glassman, a surgeon who does lung transplants and commutes between Cold Spring Harbor and Manhasset, N.Y., each day, used to tune into radio for his 40-minute drive, particularly to hear his classic rock favorites. But now he subscribes to XM Radio, and recently had an XM receiver installed in a new boat. “Some of the programming I just flip over,” he said, adding that he would listen to XM in surgery if he could. Instead, “I use the iPod in the operating room.” Mr. Glassman, who is 51, said he turned a deaf ear to radio primarily because of the advertising and because he finds the playlists of his favorite stations too mainstream and limited»

fonte: «Changing Its Tune», New York Times Online, RICHARD SIKLOS, Published: September 15, 2006