Más perspectivas para o futuro da rádio/carro (outra previsão)

«[Banc of America securities analyst Jonathan] Jacoby found that “many new devices/systems are making it easier to use your cell phone and MP3 player while you drive. Several products on display integrate the iPod and cell phone into the car. Our negative outlook for terrestrial radio are based largely on our view that radio’s in-car listening base will be eroded by compelling alternatives. Ford and Microsoft have developed a hands-free wireless system called Sync that enables any USB media player to connect and play through the car stereo and be controlled by voice commands. We note that Sync includes a feature that allows you to play music similar to a selected track based on your mood. More advanced music identification technology is making it easier to build/rearrange playlists – responding to the oft-cited criticism of the iPod era that playlists are static and become stale.”

Este analista acha, contudo, que «On the plus side for terrestrial radio, the supply of HD Radio units seems to be building(...) Many units are now available for less than $200, a price barrier considered critical in driving consumer adoption.”

fonte: «Jacoby From Vegas With Good News/Bad News For Terrestrial Radio», Radio Ink, 11/01/07