O que é que posso fazer no carro? OUVIR livros...

A BMW propõe vários audio-books para ouvir em mp3, no computador ou - dizem - idealmente no carro!

«Put on your seatbelt and prepare for highs, lows and plenty of twists and turns. BMW, in conjunction with Random House, brings you BMW Audio Books, a unique series of specially- commissioned short stories showcasing the work of some of the finest contemporary writing talent. Each gripping audio book is yours to download for free. Listen to them on your MP3 player, your laptop or ideally, in the car. So sit back, hit play and enjoy the ride»

Como lembra o Edgard, a BMW está a fazer aquilo que a Mercedes já iniciara (ou é o contrário): «Mercedes-Benz USA (MBUSA) is testing their first iPod-compatible Audio Books at the New York Auto Show, open to the public March 25 - April 2, 2005 at the Jacob Javits Convention Center in Manhattan. Designed to brief potential Mercedes buyers about new car features, Audio Books provide in-depth digital "walk-around" narrations through the familiar, easy-to-use iPod unit. Interested consumers at the show can download Mercedes-Benz Audio Books to their own iPod for $2.95 each, or they can experience the walk-around narrations without charge on loaner iPods. Downloads of the Mercedes-Benz Audio Books will also be available for purchase at http://www.apple.com/itunes/»; http://www.mbusa.com/features/iPod/index.do