Sete novos hábitos para lidar com o PPM 10 de noviembre de 2007 - 11:17 - 6.5 Medição das audiências Via Mark Ramsey:«1. What the "One" rule is, and how to use it2. How direct mail REALLY works3. What happens when you correlate all TV expenditures with all PPM ratings results - does TV work or not?4. Whether or not recall really matters5. Whether or not marketing really matters6. Whether Friday is "the new Thursday" in Arbitron (hint: It’s not)7. What works - and what doesn’t - based on REAL data, not opinions or guesswork» Facebook Twitter Whatsapp Email
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