«A inércia da rádio vai salvá-la?»

de um artigo de Skip Pizzi no Radio World:

«There is also a natural reluctance to jump into new services when they first launch — particularly if there is a cost involved (for hardware and/or service). The typical predilection — even among relatively open-minded early adopters — is to “give it some time” to stabilize, mature, work out the kinks, etc., by which time many such new offerings have already given up the ghost.
(...) Next up is wide deployment of wireless broadband (WiMax, etc.), which brings substantial portability and otherwise increased availability (i.e., higher Convenience) to Internet radio. It is unlikely that wireless Internet radio will ever match local radio’s user friendliness, however, particularly in terms of one-button, instant access.

Yet wireless Internet radio’s proliferation of portable, narrow music formats may actually hurt satellite radio more than it does local radio. Is the enemy of my enemy my friend?»

fonte: «Will Radio’s Inertia Be Its Savior?», Radio World, by Skip Pizzi, 11.07.2007