Utilizadores do Pandora não querem publicidade

DE acordo com relatos diversos utilizadores do Pandora estão a reclamar pela introdução de publicidade on line antes das músicas. Como utilizador regular não só não me apercebi como até compreendo que o serviço tenha de ter contrapartidas, mas este texto remete sobretudo para uma característica da internet: quem utiliza de borla não quer começar a pagar...

«Pandora, a VC-funded Internet radio property that garnered huge amounts of media and popular attention in 2006 with its unique personalization and recommendation engine, is now coming under fire from fans who aren't pleased with the service's recent addition of in-stream audio ads.
The nine second audio ads, which according to Pandora CTO Tom Conrad, are being heard by "10%" of Pandora's audience, are being met by many bloggers with an overwhelmingly negative response.»

Como diz Kurt Hanson, do RAIN: «As noted in Dan's article above, they're vociferously objecting to the presence of a single nine-second-long audio spot per day! And if Pandora's venture capitalists are ever going to recover the more than $20 million they've sunk into the venture to date, Pandora is going to have to run a lot more advertising than that. (Or be more succesful with subscriptions than other webcasters have been.)--KH»

fonte: «Pandora's problem: fans won't tolerate in-streaming advertising», RAIN, 11/01/07