O podcasting como negócio pode ser uma coisa séria
E agora para o Edgard: «The 7 Deadly Sins of Commercial Podcasting»:
1. Podcasting Without a Plan
2. Podcasting Without Providing Unique Value
3. Podcasting Like a Broadcaster
4. Underestimating the Commitment
5. Believing That Talent and Expertise Don’t Matter
6. Being Seduced by the Age of Amateurism
7. Believing That the Playing Field Is Level
Plus: The Three Unpardonable Sins
8. Relying Primarily on RSS to Build an Audience
9. Believing That Format Doesn’t Matter
10. Overestimating Podcasting / Underestimating Podcasting
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