Telemóvel começa a aparecer no carro

«Despite popular wisdom, in-car media use still heavily favors traditional radio with 93% of the sample indicating they use it on a regular basis followed closely by Cell phones and CD players. See chart below for device trending over time.

Despite popular wisdom, in-car media use still heavily favors traditional radio with three-quarters of the sample indicating that it is their preferred device in that environment. The next-closest device, the cell-phone continues to see a rise in preference with nearly 25% of the sample stating such. MP3 players continue to gain as well.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings