«No futuro, mais do que nunca, o conteúdo será rei»

Doug Hall: «The last thing I'd want to own today is a broadcast radio station. If you're in broadcast right now you've got to think really seriously about that investment in the tower. If I owned a radio station I'd be trying to figure out what is the content I could own that I could then resell to others using my station as a test-market site - not as my primary revenue source - five or ten years from now. In the future, more than ever, content is king.»(RAmsey, 2005: 19). «And the person who owns the content is the one who will rule in the future» (Ramsey, 2005: 22)