Um diagnóstico sobre o presente da rádio (o tal «segundo choque»)

Doug Hall: «In the past few years alone the number of alternativas to faithful old radio has exploded. Today magical, invisible audio can meet your ears via the Internet, over your cell phone, via Satellite, through your mp3 player, and so on. For much of its history radio has owned the only route to your ears. That kind of responsibility is a freedom and a curse. A freedom because it allows the creation of audio wonders great and small. A curse because the absence of competition from alternate technologies has a way of promoting a fat and happy settling, a bloated behemoth of an industry which knows how to do what it has always done, but not what it needs to do next. The status quo perpetuates nothing so much as more status quo. In the years to come radio will experience the most profound challenges to its status quo ever. We are entering a time where smart thinking, novel ideas, and profound innovacion will spell the difference between relevance for future generations and quaint nostalgic obsolescence.» (Ramsey, 2005: 1)