Os novos ouvintes impõem novos hábitos (e desafios)

«If old consumers were predictable and stationary, then new consumers are migratory, showing a declining loyalty to networks or even media’ (Jenkins, 2004). This is the real challenge for radio when attempting to communicate with the ‘wirefree’ generation in the converged age. It is time to rethink not only established practices but also our notions of what audiences really want.»

(Berry, 2006: 144)