Audiencias da rádio via net (um em três ouvem)

«One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website.Internet listening is most popular in the 35-44 age group (41 per cent of whom listen this way), and in the 24-34 age group (40 per cent). The ICM poll also found that internet listening is more popular among men (36 per cent of whom listen via internet) than women (25 per cent).

Other findings include:

- 42 per cent of people listen via their television reflecting the growth of digital TV - 36 per cent of people listen via a digital radio (DAB) radio set, meaning more people use a TV than this service - 21 per cent listen via an MP3 or other digital music player, despite many consumers' devices not having an integrated radio tuner - 12 per cent listen via a mobile phone with built-in tuner, as more and more have this facility - 82 per cent listen via a conventional analogue radio set; Steve Dowdle, MD, Sony UK, said: "Internet radio is no longer the preserve of technology enthusiasts. This research shows that it is hugely popular among millions of people from a wide range of ages. “We can see just what an impact the internet is having on radio, changing how millions of us listen, and even changing what we listen to and when. He added, “This trend will surely continue, meaning great news for the millions who love radio, and further opportunities for the many talented people who work in it."Studies of young people found they now listen to radio via television sets, and via DAB digital radio sets. The research also found that a third of young people now listen to radio via mobile phones. (...) The research was released to coincide with the Sony Radio Awards which took place in Central London last night.»

fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07