A certeza de que a rádio resistirá

«“The conventional thinking over the past couple of years has been that new technologies were going to overpower radio and threaten its relevance to the American consumer,” said AMS President/CEO Ed Seeger.  “Well, we’ve heard all that before.  Radio was going to become obsolete when television came along, and then when the eight-track cassette was installed in cars, and, most recently, when the computer revolution began.  It didn’t happen, and it isn’t happening now.”»

Baseado nestes numeros: «According to the AMS study results, 64 percent of those surveyed said they listen to the radio every day, while 69 percent say they listen more or the same amount as five years ago. Also, 84 percent said they expect that in five years, they will continue to listen more or about the same amount as they currently do. Additionally, 64 percent described radio as important to their everyday lives, with 84 percent describing radio as important to American life in general. In an AMS study from April of last year, only 36 percent of those surveyed had listened to Internet radio. One year later, 67 percent have listened to radio online, with 47 percent saying they anticipate listening to Internet radio in the future. Only six percent of respondents said they had listened to radio via a cell phone though.»

fonte: «FMQB, «AMS Study Finds Radio Still Going Strong», 5/04/07