O futuro da rádio; o que se discute na GB
«Radio at the Edge 07 - understand the transition to digital, online, on air and on demand. New producers, new platforms, new income streams, new costs, little regulation. How does the UK compare worldwide? (...) Radio for the Facebook Generation
In a world where social networking is all the rage, where does radio fit in? How can broadcasters and producers help manufacturers develop new products, and help listeners discover new programmes, new music and new stations? (...) In the days before digital, radio broadcasters had FM and AM and that was just about it. Today these platforms have been joined by DAB, online, WiFi, satellite, mobile and digital TV as routes to the audiences. New platforms are emerging all the time. But does the cost of being on multiple platforms justify the returns? Why are some of the UK’s biggest operators reducing investment in some new platforms? How can increasingly cash-strapped broadcasters justify an interest in all of them?»
In a world where social networking is all the rage, where does radio fit in? How can broadcasters and producers help manufacturers develop new products, and help listeners discover new programmes, new music and new stations? (...) In the days before digital, radio broadcasters had FM and AM and that was just about it. Today these platforms have been joined by DAB, online, WiFi, satellite, mobile and digital TV as routes to the audiences. New platforms are emerging all the time. But does the cost of being on multiple platforms justify the returns? Why are some of the UK’s biggest operators reducing investment in some new platforms? How can increasingly cash-strapped broadcasters justify an interest in all of them?»
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