A rádio do futuro: distribuição

Mark Ramsey: «Read that again: "As distribution becomes more ubiquitous, the future is about continuously providing compelling new content that interactively engages users." In other words, when you can get anything, you want something. Broadcasters have a unique opportunity: To invest - and I mean invest heavily and wisely - in digital strategies now, which we still have the biggest and best media loudspeakers in existence. To invest in content that can thrive across multiple distribution channels. Unique, compelling content. «And to make radio content portable and interactive regardless of whether or not listeners are tuning in your frequency to get it»