O botão vermelho (das compras) Interactividade

Vai realizar-se entre 4 e 6 de Julho o Radio Festival 2005, em Edimburgo.
O Radio Festival é um congresso que trata das questões mais importantes que preocupam a rádio - tentarei estar no do próximo ano! (via NetFm)
Alguns dos temas que ali vão ser tratados e que encontram eco nas preocupações desta página:
- Review of Digital Technologies
With the growing number of "Broadcast Platforms" being offered to the consumer/listener, how does the world’s must successful international broadcaster choose those that deserve its patronage? Are there clear benefits to be gained by going for a satellite platform rather than a terrestrial solution? How do you measure audience impact? How do you justify the financial investment? What are the technical considerations that need to be taken into account? Hopefully by the end of the session you will know the answer to these questions.
Mike Cronk & John Sykes, BBC World Service
- Interactive Radio
Where is the radio with the ’Red Button’? Well it’s here! How important is the red button or is it merely a back channel that will drive uptake of conventional and new types of radio by consumers. What can we do with it and how will it change the way we use radio?
- New technology is turning us all into the instant gratification iPod generation. Music is now processed, protected and delivered the world over. How does it actually work, what are the risks and what’s next?
- Radio Killed the Video Star
The blue-sky future of radio. Where will be in 2014? John Simons, Bob Shennan and Antonio Mendes will be gazing into their crystal balls to tell us where our industry will be. The formats, the fads, the trends, the targets. Plus Classic FM’s production duo Tim Lihoreau and Paul Kelly have accessed an incredible time machine to enable us all to listen into the future and tune down the dial in October 2014.
- Connecting With Listeners
With the phone, text, websites, email events and more, radio stations touch and collect information form their listeners in dozens of ways. This should provide opportunity to make radio more engaging, to form insights into the lives of listeners and to reach them in ways other than over the air. However, making sense of these opportunities and then tying together activity across different platforms can be difficult. We give an update on how being interactive should be part of successful radio, working across all platforms to make programming more relevant and add value to the business. Paul Alexander (dunnhumby) James Cridland (Virgin Radio)
- Radio On Mobiles / Mobile Content
Music consumers, technology and radio listening - we are experiencing fundamental change and we need to understand it to cope with it and make it work for us. The mobile stands right in the middle of this change, with technology and the consumer on either side. This session will tie together technology and listener behaviour to point you in the right direction to making mobile work for you. Tom Laidlaw (Capital Radio Group), Andy Johnson (Captial Radio Group), Pamir Gelenbe (Flytxt) and Ian James (Chrysalis Mobile)
- The Internet Opportunity or Threat
Will personalised ’one-to-one’ radio stations mark the end of broadcasting? Will ’listen again’ services mean less people listen to your live station? Where’s the money in all this anyway? Chris Kimber (BBC), Tim Benjamin (Creation)

Nota: há muita gente a pensar nestas coisas. Isso é bom!