Efeitos do iPod na música digital

«Just how powerful is the iPod? JupiterResearch recently noted that the Apple player is driving growth in the larger digital music sector. Music fans routinely download and explore, though Jupiter found that iPod and other device owners actively build digital collections specifically for portable use. "Over 60 percent of portable music device owners regularly rip music," said Jupiter senior analyst David Card. But only 25 percent of users overall rip music from their CDs, according to the finding. Card also noted that the use of playlists steadily increased among iPod users. "58 percent of iPod users, and 44 percent of users of other portable music devices use playlists," Card asserted. The findings are unsurprising, though a chicken-and-egg problem emerges. The most energized and interested music fans are likely to purchase an iPod or similar device, making it difficult to isolate the influence of the player. Regardless, the iPod is known to stimulate online purchasing, and iTunes downloads always rise following heavy sales periods. The device also stimulates other markets, and has spawned a healthy cottage industry based on device peripherals. Meanwhile, the study also examined the total number of files found on the average computer, and noted that only 18 percent of adults have collections greater than 1,000 songs. The study was released on Tuesday.»

fonte: «Digital Music Activity, Consumption Driven by iPods», Digital Music News, 6/12/06