O iPhone é uma ameaça para a rádio?

«Clear Channel Executive Vice President Jeff Littlejohn who he quotes as saying that "the radio industry shouldn't worry about the high-profile launch of the iPhone" adding "it's not a competitive threat". (...) There's a reason Steve Jobs didn't put a radio in the iPhone. Radio is to the next generation -- what a typewriter is to all of us today. Or a console Philco radio. It's so yesterday.»

«(...) No, the iPhone is not? Should we also believe that advertisers aren't looking at online, that youth don't want something different, and that technology has a way of always going backwards? The radio industry is in trouble. Its leaders, again, are sticking their heads in the sand hoping it will all go away. (...) The comment about the iPhone not being "a competitive threat" has me wondering what's going through radio exececutives' minds today? Can they not read that the landscape has changed, that their value lies in the amount of time audience devotes to radio, and that that "time" is growing shorter each year? Mr. Littlejohn, there is a movement in progress. You're competing for the public's attention and not doing a very good job of keeping it. If radio is not part of the answer to placing everything a user wants in one unit - aka iPhone - it's destined to diminish at an exponential rate over the next ten years. Keep your eyes on TSL. There'll be no spikes in the future. The iPhone that I held in my hands amazed me! It has a friendly user interface, colorful easy-to-use icons, fast response. It is a computer with sidepockets for everything that affects my life, and it does not have a radio tuner.
It's not the iPhone that's radio's competition as much as the concept the iPhone represents. Those who are younger understand what's happening. The older ones who are running radio (and every other traditional media) need to understand the rules have changed. All media now comes in one container. As Mr. Littlejohn demonstrates through his comments, radio execs just don't see that they've been left out.» (fonte: «iPhone Changes the Rules for Radio Industry», Audiographics, 03/07/07