Ouvintes que votam e sugerem via SMS

«Premiere Radio Networks’ “Jim Rome Show” has joined forces with mobile marketer HipCricket. Beginning this month the show will become mobile phone-friendly, allowing listeners – known as “Clones” – to take part in polls, contests and other programming via text messages. Rome says his listeners are part of the texting generation, and “As listeners evolve, it’s essential we grow with them.” HipCricket says more than 136 million Americans text on a regular basis.» (Inside Radio, Jim Rome: "txt msg me." 12/02/08)