A tempestade do segundo choque

"participants of last week’s "Reuters Media and Advertising Summit" think radio is at a "perfect storm." On demand audio programs, satellite radio, and overcommercialization of broadcast programming are the three storm cells that are converging. The advertising community views these problems, when conjoined, as devastating to radio as Katrina was to New Orleans.

Como é que rádio tradicional reage? "Why would you pay for something you get for free?"