6.0 A indústria da música (e a rádio)

A rádio deve pagar direitos aos artistas pela música?

«Conversely, many artists have rallied in favor of the performance right, saying that they are being denied payments in the U.S. that they receive in most other countries. In February, more than 6,000 artists from more than 15 countries delivered a petition to Congress urging the prompt enactment of the legislation. Artists from Australia, Argentina, Finland, Greece, Hong Kong, Ireland, Mexico and more signed the petition and added their names to a coalition within the U.S. music community – the musicFIRST Coalition – which advocates the change in U.S. policy.» More House Members Oppose Radio Performance Fee, 1/05/08, FMQB

A rádio não faz vender discos?

«(...) the impact of radio play on sales of sound recordings using a sample of American cities. The results indicate that radio play does not have the positive impact on record sales normally attributed to it and instead appears to have an economically important negative impact, implying that overall radio listening is more of a substitute for the purchase of sound recordings than it is a complement.»

Liebowitz, Stan J., "Don't Play it Again Sam: Radio Play, Record Sales, and Property Rights" (January 5, 2007). Available at SSRN: http://ssrn.com/abstract=956527

O papel da rádio e a música

«Radio Remains the Leader For Learning About New Music… But Internet Gains (slide 49):

escolhe primeiro a rádio 63%; escolhe primeiro a internet 49%

«Radio Has To Reinvigorate Its Image as a Destination to Discover New Music (slide 58): In 2002, radio dominated the Internet for the image of the medium “you turn to for discovering new music.” Today, radio still leads the Internet but its advantage has been cut in half. Among teens, the Internet now leads radio for music discovery. Young people are unlikely to turn back to over-the-air radio itself for discovering new music but they may try Internet options provided by radio brands. Why aren’t the best music discovery sites coming from AM/FM radio?»

Um hit na rádio? Ponham 'rádio' na música...

«That’s it. Simple as that. Put the word “radio” in the title or the chorus, and your chances of airplay go up by a factor of ten. I spent close to 20 years in the radio industry - and trust me: it’s more true than anyone would like to admit.

In fact, it’s fair to say that a bad song with the word ‘radio’ in it stands a better chances of being selected for airplay than a good song without. I’m sure you can think of a few examples»

A rádio ainda serve para promover nova música?

«(...) While there are now multiple ways to access music, radio still has a special place in the heart of the music fan. In 2006, with the exception of oldies and rock formats, all music formats showed ad revenue growth on a national basis. Adult contemporary and contemporary hit radio went up 3 percent. The urban format went up 9 percent. The two fastest growing music formats were Spanish adult contemporary (33 percent) and Spanish contemporary (18 percent).

“What appeals to people is the immediacy of it,” said George Nadel Rivin, an accountant with Miller Kaplan & Arase who has made a specialty of tracking data for the broadcasting industry. “When I have the same several songs on an iPod I am always looking for new music and something I can get excited about that is fresh and new.”
iPods. MP3 players. Laptops. Satellite radio. All cut into the listening time of commercial radio.
In the 1996 film “That Thing You Do” the members of the fictional band The Wonders jump about with youthful enthusiasm with the first radio airplay of their song. If director Tom Hanks set that scene in 2007, the band members would more likely jump with joy at their 1000th download or 100th friend at their MySpace page.  “Anyone with a computer is not favoring terrestrial radio these days,” Wisely said» (fonte: But How Relevant Is Radio Music?, By Mark Madler, San Fernando Valley Business Journal, 03/09/07)

ser nº 1 no myspace mais importante do que rádio e MTV

«Bands are no longer dependent on top 40 playlists and MTV to get their music out. The under 25 generation shares ideas and music on the internet and social networking sites like My Space are changing the music industry.  "Today if you're number one on My Space, that's more important than MTV and radio combined," says author Gerd Leonhard» (fonte: «THE END: RADIO», CBC Newsworld, ?)